However, the company’s animated output has also leaned into the genre.
Remakes of The Little Mermaid and Snow White loom large on the horizon. It’s also possible to count the Maleficent movies as extensions of Sleeping Beauty. There have been live-action adaptations that prioritize these stories: Tim Burton’s Alice in Wonderland in 2010, Kenneth Branagh’s Cinderella in 2015, Bill Condon’s Beauty and the Beast in 2017, Guy Ritchie’s Aladdin in 2019, and Niki Caro’s Mulan in 2020. The past 15 years have seen an explosion in content related to the brand. If one considers Jasmine (Linda Larkin) to be a co-lead, then Aladdin from 1992 also counts. If one discounts literal royalty as a requirement, Mulan counts from 1998. The most conventional examples include The Little Mermaid in 1989, Beauty and the Beast in 1991, and Pocahontas in 1995. More of these kinds of movies were produced during the decade-long “Disney Renaissance” than there had been in the half century before. Perhaps nostalgia for the trend is stronger than the trend itself. These films were far outnumbered by other animated genres, like “talking animal” films. If one expands the criteria to include movies with a female lead who is not royalty, it’s possible to also count Alice in Wonderland in 1951. After all, in the first few decades of the studio’s existence, the only animated films to meet the strict definition of the genre were Cinderella in 1950 and Sleeping Beauty in 1959.
This perhaps explains the outsized influence of the princess genre on the Disney brand.
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The movie was a genuine cultural phenomenon, earning several multiples of the year’s next-highest-grossing movie and even picking up a delightfully designed honorary Academy Award. The studio’s first theatrical animated film was Snow White and the Seven Dwarfs. This makes sense, given how closely the studio’s history is tied to the genre. To a certain audience, the Disney brand is inseparable from the animated princess films.
In the decade and change since the release of Tangled, the animated Disney “princess” movies have been quietly revolutionary as they both deconstruct and reconstruct the familiar archetype for a new generation. Over the past decade, Disney’s animated “princess” movies have quietly become the studio’s most consistent output, even ahead of brands like the Marvel Cinematic Universe, Star Wars, and Pixar.
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